Behind the Brand
Co Founder: Peyton Pendarvis
A current grad student at SCAD Atlanta, Peyton is a creative entrepreneur with a unique blend of artistic talent and business design. Drawing since grade school, Peyton blossomed this passion into a professional pursuit with the launch of R.A.D. in 2022. This was coming off of his biggest career highlight in collaborating with RCA Record's artist Young Nudy, where he designed and created custom merchandise for the album "DR. EV4L".
At the heart of the R.A.D lies Peyton's belief that everyone is a creator and can use life as their canvas. This philosophy guides every project, marrying creativity with strategy to create emotionally resonat and impactful art. Through R.A.D, Peyton aims to inspire, challenge, and offer an escape, embodying the mission to create not just brands or artwork, but movements that stir positive change and emotional connection. With each endeavor, Peyton continues to redefine the boundaries of creativity and artistic expression.
Co Founder: Geordan Ashford
Geordan is an accomplished photographer and creative director with immense experience in the Music Industry. Over the past 5 years Geordan has worked with many successful musicians ranging from Pierre Bourne, Young Nudy, 21 Savage, Sonny Digital, Mulatto, and more.
His photography and creative content focuses on capturing authentic moments that resonate in a real way. Geordan aims to speak to the viewer without explicitly describing the scene or event.